Traditional PR Moving to New Media PR
PR agencies are being asked to question their public relations campaign methods to determine 'what works and what doesn't' As part of their continual growth programme they should take stock of their working methodologies at regular intervals if they are to keep abreast of current and emerging trends in the world of effective public relations
Kiplinger.com Highlights: June 2008
Kiplinger.com (), the leader in personal finance advice and business forecasting, announces its online editorial content for the month of June 2008.
Advertising; an important marketing feature
Advertising is very different from personal selling. In personal selling, the customer is guided by a sales person, but in advertising the advertisement is shown to the customer and the decision is in the hands of the customer. Therefore, advertising may be called written personal selling. Thus, advertising is very effective for all kinds of products.